British Drivers - Respect the Road!

As big fans of road safety we wanted to share these 2 cool road safety videos with our readers, especially those in the UK. This AXA campaign called 'Respect on the Road' looks to bring courtesy and respect back to the British roads. All too often inexperienced drivers give themselves away behind the wheel of a car; they lose their manners and sometimes their marbles too. 

For the campaign, AXA Car Insurance created 2 cool viral videos called 'Cab Cam' and the other called 'Road Rage Kids' and you can view both cool videos below. 

The state of disrespectful and sometimes dangerous driving practices in the UK will be debated and discussedvia their Facebook Fanpage and their cool new website I respect the road



Cab Cam
AXA Respect On The Road took to the streets of London in a black taxi for the opinions of the public in a series of videos called 'Cab Cam'




Road Rage Kids
AXA has created a Facebook fanpage, as well as ‘Road Rage kids’ a viral YouTube video, which is acted entirely by 5 year olds, in which they imitate driving behaviour copied from their parents.



Further Information 


Facebook fanpage
We recommend joining the fanpage and together we can bring respect back to the roads of Britain. Visit the fanpage at www.facebook.com/irespecttheroad


Twitter
Follow this campaign on Twitter at http://twitter.com/therespecter


YouTube
Check out the youtube channel at www.youtube.com/respectontheroad

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