Cool Old Spice Advert

We love the Old Spice cool advert 'The Man Your Man Could Smell Like' with a focus on women. Instead of of telling men how to smell, Old Spice tells women how their man could smell like. Or as they claim:

"We’re not saying this body wash will make your man smell into a romantic 

millionaire jet fighter pilot, but we are insinuating it".

The male grooming market has been increasing at double digit growth rates over the last decade in the US. The economic downturn has tempered optimism but the men’s beauty market remains one of the best performing segments in the personal care sector, according to report by Diagonal Reports. Old Spice knows this and not only activates men, but also women.