Cool Adventure - LA to New York Sponsored by Jeep

We love a cool adventure and Italian athlete Alex Bellini is participating in the LA - NY Footrace 2011 which is a 5,000km from Los Angeles to New York.

Alex is sponsored by Jeep in this adventure and is just 1 of 20 competitors who are tough enough to face this exhausting adventure race.

70 stages of about 70km each adding up to a total of 120 marathons in two and a half months. 


This epic race which started on June 19 and ends on August 27 passes through the Nevada desert, New Mexico, Oklahoma, Missouri into Pennsylvania to eventually finish up in New York.

Jeep's support of Alex coincides with their 70th anniversary of being off-road, and they've created a new online portal Jeep People to keep up to date with the progress of Alex, but also as a dedicated meeting place for Jeep enthusiasts.

Jeep People has 3 sections:

1. one dedicated to Alex and accounts of his cross-American adventure;
   
2. one that highlights the history of Jeep with its supporters, celebrating the last 70 years;
   
3. and the last dedicated to those who live with passion, and will enable Jeep fans to launch their own challenge to Jeep (those who do will become Jeep-people: Just Enthusiastic Engaged People).

The Jeep Wrangler website takes you on a journey through 7 different environments and reflects aspects of the JEEP Wrangler Unlimited - Rugged, Authentic, Versatile, Dynamic, Powerful and Evolved.

You can see Alex's journey unfold for yourself on the Flickr stream of the adventure or keep in the loop with his updates via Jeep People on Facebook or Twitter.

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Viral video by ebuzzing