On Facebook alone, 927 million hours are spent gaming on Facebook each month worldwide. That's the same as every adult in London gaming as a full-time job! Also the video game, Modern Warfare Black Ops grossed $1bn sales within 6 weeks of being released which is amazing considering that the entire set of Harry Potter films spanning 10 years grossed $4bn (excluding the latest film).
So here we look at the next big thing that is gamification and some examples of where gamification is being used already.
The most successful example of gamification to date is Farmville. Farmville is a game played online via Facebook and has arguably set the standard for all other meta games.
Farmville achieves all of the gamification points mentioned in the above paragraph and more. At the peak of its powers, Farmville is able to attract over 30 million users every day, illustrating it is a reliable blueprint for companies that wish to follow in their footsteps. The company that created Farmville, Zynga, which is based in California, is now estimated to be worth nearly $4 billion due to the success of the game and other meta games like it which have also reached vast audiences via Facebook.
Yes even Ebay involves gamification processes using a highly effective method of selling and buying items that may either be specialist pieces or items no longer sold or advertised in a retail environment. The method for bidding on items is a game in itself, as the ‘best’ player will eventually win the prize by outbidding other challengers. In the end, the best player is determined by placing the highest accepted bid. It’s a competitive rush to constantly bet higher amounts of money on a desirable item against a huge number of anonymous opponents.
Other Gamification Examples:
- XBox Live
- starbucks
- Nike
- FourSquare
- Hallmark
Finally, we end with two cool gamification videos for you to learn more about gamification.
Meaningful Play: Getting Gamification Right
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