It is true that good things cost money and you get what you pay for, but it’s a wrong assumption that an animated video or an ‘explainer video’ costs a fortune. Quite surprisingly, they do not even cost you half of your marketing budget. This adds to its already bank-flooding advantages. Animated video not only see to the colourful advertising of your products, but it also saves you cost. The thought that animated video means a big investment has kept many brands from benefiting from its innumerable benefits, which outweighs its cost. Not only does it generate high conversions, but it’s also a great option for startup brands as it is for existing brands.
As a brand, you should seriously consider the leads that an animated video could generate. Aside being cost effective, if there is anything that animated video does, it is breaking down complex ideas of your brand to the understanding of your clients. With the use of pictures, design and colours, clients will not only understand your product but feel like gurus when it comes to your brand, and one cannot emphasise enough the importance of your clients feeling like they know you. This builds a bond and a connection between brands and clients, which buys you brand loyalty.
And not just any video production company can do this for you, that is why it is important to search carefully for just the right video company for your brand. When on a look out for video production company, go through their show reel first, then ask you self these questions, did they capture your attention? Were they able to hold it through the video? Did you understand the product or service of the advertised brand? And did it make you want to buy or pay for the service? When you have the answers to these, then whether or not going with such a video company should be easy to answer.
After you have made a choice to commit to a video production company, you must never lose sight of the primary goal and as well the advertising company. Your vision becomes as much theirs as it is yours. When the video production company, if a good one, understand and has become with your brand, it would no longer prove difficult for the company to represent pour brand in that light, through the use of animated marketing video. With the right company, your products and service would be communicated to the viewers in a way that leaves them glued to their screens which most likely than not generates more sales.
So, if yours is the brand that wants to boycott the cost of getting a location, hiring actors, and renting costumes and equipment, then animated video is just the right choice for you. It is short yet concise, affordable yet effective and entertaining yet illuminating, does it get better than this?
Every brand wants to leave a remarkable impression with the viewers, nothing does that better than an animated marketing video.
Below you can watch three examples of successful animated explainer videos.