Every business should have a social media presence, and in the 21st century, it’s becoming the case that every business has a social media presence. Social media is where you can market, engage with customers, offer support, inform of deals, and all that you do through content. Content covers photo, video, and audio. Anything you need to create to post on social media is content, and it has a lot of benefits. For one thing, it’s easy and can even be quite fun, but you need to know how to do it right to get the benefits from it. Take a look at our tips to find out how to distribute good content well.
Why create content?
Content creation is the best way to reach an audience in the digital age. Users are getting savvy to adverts, either skipping through or scrolling past them as fast as possible, or outright ignoring them. But that doesn’t mean they’re not interested. TikTok proved that they are willing to watch content created for marketing. The point of marketing has simply shifted from informing to entertaining. You have to give the user a reason to stick around more than telling them why they should buy your product or use your services.
And it’s not as hard as it sounds. Post reviews, demonstrations, reactions, before and afters, or show off the team with quizzes and inconsequential polls, like “Opinion on pineapple as a pizza topping?”
Not only will you reach your audience, but your audience will reach you. In measurable, quantifiable numbers, you can see who is engaging with your content and who is not. Even better, you can see who then will go on to buy something.
Spread the word with links
The best way to do this and get a measurable response is undoubtedly with affiliate marketing. This is a deal in which the brand pays the affiliate, or the influencer, a commission and offers them a link. The influencer promotes the link and the commission is typically based on how many people click the link or Pay Per Click. Pay Per Sale, as it implies, is a commission based on how many people then went on to buy something.
Affiliate marketing is considered a great way to generate buzz for many reasons. For one thing it can be as subtle or as blatant as you wish. You can add the link to a blog post where it’s just part and parcel for most blog posts, or you can add it to an influencer’s Instagram Story where they can specifically shout it out. They can be added to videos, photo captions, and shouted out in podcasts.
Diversify your platforms
There are a lot of different social media platforms out there, with their own media formats, their own identities, and their own demographics. It’s a good idea to hit them all in a way that matches their personality. For example, you can post short form video content aimed at a younger audience on TikTok and post long-form video content aimed at older viewers on YouTube. You can stick to photos and reels on Instagram and use Red Bee Media tools to set up your streaming content on various platforms.
You can even make certain forms of content work across various platforms. Take clips from your YouTube videos or highlights from your streams and post them on TikTok and Instagram reels. Or stream pre-recorded videos on live complete with a chat. Film your podcast and post it over Twitch, Spotify, and YouTube.
Spreading yourself across various platforms will ensure that you get the greatest coverage but tailoring your content to the platform will allow you to really connect with the users of the chosen platform.
Utilising AI
We’ve tried out some AI tools to help with editing and recommend FlexClip – a free simple yet powerful web-based ai video maker that creates videos in minutes. Key features of FlexClip –
1.Online-based platform
2.Background removal.(AI)
3. Ai Text to Video
4. AI Video Script
5. AI Image Generator
6.Auto subtitles.(AI)
7.Text to Speech.(AI)
8.Team collaboration
