Out of home coffee is popular and widespread. Out of home coffee means any coffee that is brewed and purchased outside the home rather than being brewed in one’s own kitchen. In the UK in particular, coffee that’s made outside the home has become increasingly popular in recent years. This has made it more and more important for businesses like restaurants and pubs to offer coffee products to customers. Food service businesses can miss out on profits and sales if they are not satisfying growing customer demand for coffee products.
Many UK consumers have an on-the-go lifestyle that involves consuming coffee outside the home on a daily basis. Hospitality and food service businesses need to offer consumers coffee products that satisfy demands and attract business.
Businesses That Can Benefit From Out of Home Coffee Sales
Any business offering beverages to customers can benefit from providing on-the-go coffee products as an option. Not only is offering coffee products important for bars and restaurants, but also for hotels, convenience stores, and other retail establishments.
Considerations for Businesses Offering Coffee On-the-Go
Consumers in the UK are increasingly discerning about the coffee products they consume outside the home. When determining what coffee products to offer customers outside the home, businesses need to take numerous considerations into account.
Here are four of the most important factors to consider when seeking to offer coffee products that customers will find appealing.
- Supply costs – Rising inflation over the past few years has pushed up the price of coffee beans. This has made it more challenging for businesses to find coffee suppliers that provide them with a reliable supply of raw materials at low enough prices to make good profits. Businesses must therefore do their research and compare prices when in the process of procuring raw materials for coffee products.
- Sustainability – Consumers are increasingly aware of the sustainability of production processes for products they consume. Coffee is a product that cannot be produced locally in the UK and must be shipped in by overseas producers operating in countries where sustainability standards may be lax or non-existent. Consumers may be willing to pay a premium on coffee products if they know that their ingredients were sustainably produced. It can therefore pay off for businesses to find sustainable coffee bean producers to supply their coffee beans.
- Ethical production – Consumers are also concerned about the ethical standards followed by manufacturers of materials and products that they consume. Consumers may be more inclined to buy coffee products produced by companies that can guarantee that fair wages were paid to coffee bean growers and that no child labour is involved with production processes.
- Variety of offerings – Consumers are increasingly particular about whether they consume dark roast, light roast, cold brew, decaf, or other varieties of coffee. A business can attract more customers by offering a wider variety of coffee products from which customers can choose.
Revenues from coffee consumed outside the home are likely to increase in the coming years. Hotels, pubs, restaurants, and many other types of businesses will stand to benefit significantly from adding coffee to the list of beverages that they serve. Businesses already offering items that contain coffee could benefit from expanding the variety of coffee products they offer to accommodate different customer preferences. Offering high-quality, sustainable, and ethically produced coffee products at competitive prices is a great way to stand out among competitors and to capitalize on coffee’s growing popularity in the UK.
