So you’re planning an exhibition or event to showcase your business to the masses – the venue is booked; staff hired, marketing literature designed. But have you thought of promotional items to give away to those attending to secure your brand identity in the minds of the people you meet? Promotional products company Outstanding Branding have written this guide to the top 10 promotional items you need to get brand exposure at an exhibition or event:
Popular promotional items…
What you really want from a promotional item is something which keeps your brand at the forefront of client’s minds – but also something which is practical and useful meaning it’ll be used time and time again and shared between as many people as possible. Pens are great for these reasons – plus they’re handy-sized and easy to pick up.
Bags are a great choice no matter what their style, shape or size because if they’re good quality, they’ll be used time and again – meaning the people taking your branded bags are gaining your brand maximum exposure wherever they go, with every use.
3. USB sticks
Again a really useful item that has high value – meaning it’s much more likely to be used, and that means more exposure for your brand! At Outstanding Branding, there are many other technological offerings too with chargers, headphones, speakers and more also on offer.
4. Notebooks and stationery
People always need paper. Notebooks come in a variety of sizes – notepads, sticky notes and memo blocks and printed stationery sets are also available. These items are always popular and offer a huge amount of exposure for your brand.
5. Food and drink items
Few people turn down free food or drink when it’s offered to them! Branded sweets and chocolate always go down a treat and you’ll be able to find fantastic ranges of tempting options including chocolate bars, lollies, jelly beans, mints, hard boiled sweets and cookies.
The sheer size of a large umbrella makes for a powerful marketing tool – and with the weather here in the UK being mostly on the rainy side, you’re guaranteed to get plenty of exposure from these potent promotional products.
7. Go eco-friendly
Consumers are very environmentally conscious these days, so why not select something different and give a good impression of your business as a mindful organisation carefully monitoring your carbon footprint with our range of eco-friendly products. There’s plenty to choose from – notebooks, pens and pencils, plastic novelty promotional items – so you’re sure to find something perfect for your event.
8. Trolley Coins
Cups, mugs, sports bottles and even glasses – make a lasting impression with branded crockery and kitchenware that is bound to be used either at home, in the gym or around the office. These items come into contact with lots of people by nature – so they’re perfect for spreading your message efficiently and with subtlety.
10. Novelty items
Novelty items attract lots of attention and are often very popular at events – mainly because they are fun and tempting looking, even if they are not practical or useful! Calculators, bookmarks, toys, magnets, stress squeezers and of course all fit into this category, and they’re great for advertising your brand.
Of course, the choice is up to you but choosing one of the most popular promotional items will certainly make sure your company’s stand or exhibition is a popular one!